When ChatGPT Becomes the Admissions Office
Students now consult ChatGPT before they consult a guidebook. Surveys show nearly half of high school students use AI tools during the college search, shifting visibility from search engines to probabilistic systems. Institutions that lack clear, current, and consistent information risk disappearing from AI generated lists. Marketing language alone no longer secures attention. Admissions pages, outcomes data, and program descriptions must function as structured assets that machines can interpret without ambiguity. Governance and precision now shape discovery in ways few enrollment leaders anticipated.
Further Reading
Tim Webb, Berea College, 2011. CC BY 2.0.